GOLDEN GRAHAMS
MASCOT & REDESIGN

Within the colorful and intruiging box designs found within the cereal aisle, Golden Grahams's packaging is lacking. The number one consumer of cereal is children, which is not evident within their current branding; this severely impacts their success.

I created the mascot, Grand Master Graham, in order to grab the attention of children by creating a magical morning experience. This addition to the branding allows a smiling face to be paired with the cereal, compared to the previous bland design. The mascot reflects more on both the taste of the cereal and the identity of the brand.